The Spine of Steel is a three-part social media series I wrote for Alkem Laboratories, bringing three defining moments from the company’s history to life. From standing by employees during the Taloja strike, to backing the bold decision to build in Sikkim, to walking away from a major order rather than compromise on integrity — each episode shows Alkem’s values through actions, not claims.

I structured each story as a swipe-led carousel, using tension, restraint and a strong reveal to turn company history into engaging social storytelling. The challenges changed, but the founders’ response remained the same: choose conviction over convenience.