For Alkem’s social media, I worked on topical posts and recurring content properties such as Myth-Busting Mondays, Friday Facts and Founders’ Journeys. Topical posts allowed the brand to participate in relevant occasions and health conversations. Myth-Busting Thursdays corrected common misconceptions, while Friday Facts made lesser-known healthcare information easier to understand. Founders’ Journeys brought important moments from Alkem’s history to life through simple, human storytelling. Each post combined clear copy with a strong visual idea, making information and brand stories engaging without feeling too clinical or corporate. Together, these formats helped Alkem maintain a consistent and meaningful social media presence while staying true to its purpose of Inspiring Healthier Lives.